Digital marketing refers to marketing delivered through all digital channels such as websites, search engines, social media channels, email marketing, and mobile apps. While this term covers a wide range of marketing activities these are a few of the Digital Marketing functions we specialise in:
Paid search - PPC
Paid search, or often just referred to as pay-per-click (PPC) advertising, typically refers to the “sponsored results” at the top of a search engine results page (SERP). They are usually to tot 2-5 results and are marked as ‘Ad’ on Google. These are how many businesses are able to show in search results as for many the competition to be on the first page is very high and for a website to rank organically for their desired terms involves on point website SEO which is often overlooked.
PPC ads are designed to appear when specific search terms are entered, creating ads that are targeted to the needs of a particular audience and you only pay a fee when your advert is clicked.
Conversion Rate Optimisation
CRO or Conversion Rate Optimisation involves measuring and improving the amount of traffic to your website that actually converts or takes a specified action you wish them to. This is an important but often overlooked area of digital marketing that deserves more attention, you can drive as much traffic to your website as you like but if they are not converting when they get there you are wasting your time and money.
Search Engine Optimisation - SEO
SEO stands for Search Engine Optimisation it’s the act of improving the visibility of your website in organic (non-paid) search engine results, i.e. your Google Ranking. SEO involves both technical and creative/content elements needed to improve your ranking, increase traffic, and visibility in search engines. Done properly it will take a few months but you will begin to see increased and more relevant traffic to your website. Boosting your organic search results means not only will you will benefit from increased free traffic to your site but also increased credibility.
Social Media Marketing
We all know what this is and there has and probably always will be debates about the effectiveness of this form of marketing but there is no doubt that it has huge potential benefits to the vast majority of businesses when used correctly.
Email marketing can be very effective when used as a tool to nurture leads in a sales funnel. It’s a great way to reach out to individuals with targeted messages designed to move them to the next stage. When used effectively this can and should be both a marketing tool and a service to your potential clients. Email campaigns can be highly intricate or very simple and the whole process can be set up to be automated, triggering particular messages in line with actions taken by visitors to your website.