Outsourcing Your Social Media
How using a third-party can save you time and money.
Perhaps you’re a new business starting from scratch with your digital marketing. Or, perhaps you have an established business and need help managing your existing social media accounts. Or, it could be you have no clue how to market your product/business online and you need help, fast.
Two things are certain for all these instances though:
1) You need someone to take ownership of your digital channels
2) It’s going to cost you money
Now, we get enquiries of this nature every single day, so you’re not alone! Everyone will tell you that for a business to be successful these days you need to have a presence online. Customers are savvy, they will research purchases online before committing and they will expect you to be on Social Media. What they don’t tell you is that managing Social Media takes A LOT of work, and it can be expensive.
How do I manage my Social Media?
To do this effectively you have one of two choices – either you employ someone in-house and take the hit on salary and overheads of a new member of staff, OR you outsource to an external company, like us.
Can’t I just get Tim in Accounts to do it?
We get this a lot too. The answer is yes, you can, but bear in mind – Tim already has a full-time job and is probably maxed out. If he’s not, Tim will need to learn a whole new set of skills and this will take time. Even if he is a really fast learner, experience shows us Tim will get pretty fed up, pretty quickly, and before you know it, you’re a man down in Accounts and your Social Media is a mess.
Okay, I get it. We need Tim to stay. How much is outsourcing my Social Media going to cost?
Well, it depends… There are a lot of factors to take into account such as how many Social Media accounts do you have? How often do you want to post, how much engagement do you want, how fast do you want your customer base to grow and what type of content do you want to produce – text, graphics, blogs, video??
In terms of real numbers, you could pay anything from £100 a month to thousands of pounds. Again it depends on all the above factors.
Initial Consultation: Free
As an example, Tim’s boss would come to us and our first contact would be an initial consultation. This is a really important fact-finding call to determine what the client is looking for, what their existing presence online is (if any) and how much work is going to be needed. This initial consultation is free.
Strategy meetings: £50 – £150 each
This next step is when we really get into who you are, what your business is all about and how we are going to help you going forward. The information gathered from these meetings is vital for us to put a solid strategy in place. Whether we meet in person, via Skype or a phone call, these appointments are charged between £50 – £150 depending on the length of time.
If you already have established social accounts and just need these managing, we might only need a relatively short chat. If we are starting from scratch, we will spend a lot of time with you to ensure we get it right and everyone is happy.
Set-up: £75 per Social platform
So, we’ve agreed on a strategy with you and everyone is happy to get the ball rolling. How long it will take to implement this will depend on the technology and software you have in place for your company website and social pages. For example, a complex Content Management System, managed by a web development company, will take time to set up versus a simple site hosted on WordPress.
Depending on the strategy we have agreed on, we will either be setting up new accounts for you or re-branding your existing ones. The cost for this will depend on how much work is needed, for example designing logos, sourcing images and resizing each one for each social platform (annoyingly a facebook image is hugely different proportions to a Linkedin one for example.) As a guide, we tend to charge around £75 per platform for this.
Management: Between £150 – £300* per platform, per month, is a good average cost to expect
At this stage, we have set-up your branded social channels, everything is running beautifully between your website, social channels and other platforms and we are ready to go. For most of our clients, we then go on to manage the ongoing running of their social media accounts.
This usually includes creating and posting relevant and targeted content to Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest or Snapchat. But can also involve engaging with the community (responding to comments, queries etc), and setting up and running paid ad campaigns.
*dependent on the number of posts per week, level of engagement needed, advertising etc.
Sometimes once a strategy is in place, and the background work done, a client is confident to manage their accounts in-house. In this instance, we would schedule a series of calls to review the strategy, content and help them overcome any pain-points. We do have clients try this before coming on board for a full management package which is absolutely fine. This would also be dependent on the time needed to get your team up to speed but typically takes around 2 sessions of 2-3 hours to handover and train and cost around £300.
And that’s how much outsourcing your Social Media is going to cost
It’s not cheap but, as with anything, it pays to do it well the first time. Once your robust, well-researched strategy is in place, the return on investment will be worth it.
To find out more about how we can help your business, get in touch….http://www.freelancemarketer.co.uk/contact.html
LinkedIn a as a social platform operates slightly differently to others like Facebook and Twitter for business. As a purely professional platform, LinkedIn Business pages rely on interaction with the business employees, suppliers and similar industry groups to get going.
The simplest way to grow your LinkedIn followers as a business would be through paid advertising promoting your page and getting it seen to a wider audience. This is something you could set up yourself or engage the help of a social media expert. As a freelance Marketing consultant this is something I could help you refine and set up to achieve your marketing goals. Get in touch for a chat if this is something you think your business could benefit from.
There are however things you can do to grow your following organically but will usually require interaction and involvement of other people in your team, business or industry.
Action plan for growing your following organically
Ask employees to follow the page and interact with posts by liking and sharing. This will make the posts visible on their own feeds and to all of their followers thus increasing the reach of the posts.
Look for relevant industry groups and ask to join them. In the LinkedIn search bar, type in the name of your industry i.e. Energy, Marketing, Finance etc. then on all results filter for Groups by clicking the tab along the top that says ‘Groups’ to see a list of all the networking groups in your industry. Note, it is possible to see which are the most popular and busiest groups as the number of members are displayed.
Once you have identified relevant groups you can request to join them and then feature them on your business page profile.
Following and interacting with groups is only possible as a person using your personal profile and not as a business. However joining and interacting with groups can still drive traffic to your business page and position your company as an influencer and authority in the industry.
Published articles/blogs on your business page can also then be shared onto these groups further increasing reach and influence.
Add links to your social media pages and on your business email signature.
Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we will get back to you with the best answers we can give.