How And Why Blogs Work For Business

Okay, lets get this one out of the way. If you are still unsure of whether your business should be running a blog we need to deal with this. Business blogging has become integral to any online marketing strategy. All the benefits of having and maintaining a business blog are exactly what you are trying to gain by being online in the first place, plus many more benefits you may not even have thought of. I have summarised the benefits below into two of the most important reasons for growing your business.


  1. New customers

In order to get new customers, you need to be visible and attract people to you, hence the onset of traditional marketing practices. Not too long ago, although it feels like centuries, that was done through the means of putting up posters, handing out fliers, placing an advert in the paper etc. wherever your potential customers were that’s where you needed to position yourself. Today, that is online.

That fact seems to have been accepted, hence the reason you have a website.

Now sure, I’m in the business of freelance blog writing so of course I will be biased, but the fact is that blogging is absolutely one of the most effective channels for attracting your clients to your website.

Having a blog on your business website undoubtedly increases traffic to your website. One of the best analogies I’ve seen has to be from Jayson DeMers writing for Forbes online, in which he explains how having a blog is like fishing with multiple hooks in the water. Simply put, the more hooks you have in the water the more likely you are to catch a fish. In the same way every blog post you publish becomes indexed by search engines like Google giving you more opportunity to be found and increasing traffic to your website.

Blog writing also has other valuable SEO benefits including increasing inbound links to your website. If you write a good well written and informative blog eventually people will link to it, which is something.

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Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we will get back to you with the best answers we can give.


Toni and Sian

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