Marketing tools

Resources For Creating Great Social Media Content

Resources for Creating Great Social Media Content

There are plenty of resources available to help find content and inspiration for your social posts. Take a look at these ideas to help you achieve social media success for your business.

  • Center to all marketing is graphics and design, you don’t need to employ professional designers but good quality graphics for use on your website and social media are important but luckily because of this, the tools available to help you with this are improving and getting easier to use. If you are a small business trying to do the best for your own marketing we recommend using a program called Canva. It is super easy to use and has all the preset sizes and templates for social media, email and print ready to go. It will save you a huge amount of time and money when you need to create quick high quality graphics. There is a free version which is very good but Canva Pro costs £10.99 per month and allows you to easily resize your designs, upload custom fonts, set color palettes for your brand and save templates for you and your team.

  • Industry forums allow you to see and participate in conversations of relevant subjects and find out what is trending and being talked about in your industry.
  • Trade Publications
  • Social media conversations – use # searches on Twitter, Facebook searches and Linkedin searches to find out what people are responding to. Another useful tip is to check for keywords on Google trends to make sure you are searching the right words and phrases.
  • Google Alerts is a great tool for monitoring the web for new content and keeping informed of news related to your industry or products.
  • Buzzsumo is another fantastic tool for finding out what works and what’s popular with your audience as it searches the web for content and sorts them by the amount of social shares they have had.

Keeping a file or folder for ideas and inspiration for posts and content is also invaluable, giving you a constant pool to source from when you need a bit of help. There are plenty of really useful tools out there for collecting and sorting ideas. PinterestTrello or Microsoft’s Onenote are all great applications for this and worth taking a look at to see what works for you and your business.  

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Authors

Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we will get back to you with the best answers we can give.

Thanks

Toni and Sian

Google My Business: The 5 Key Benefits Every Small Business Should Know

GOOGLE MY BUSINESS: THE 5 KEY BENEFITS EVERY SMALL BUSINESS SHOULD KNOW

 What is Google My Business?

Very simply, Google My Business is a powerful tool that lets you manage how your business listing appears across Google – either in search results or maps. Crucially for small companies, Google My Business is geared towards local searches, i.e. to capitalise on the millions of people every day who search for a business or service near to them. 

According to Google, approximately 50% of people who search for a business online will go on to visit it the same day. Which is why, if you sell a service or product that relies on local custom, you simply cannot afford to miss advertising directly in your local area.  

What’s the catch? 
There isn’t one. Truthfully, there is absolutely no reason why any small business would not have a Google My Business listing. 

What are the 5 key benefits of Google My Business?

  1. It’s completely FREE. The only ‘cost’ to you will be your time as it’s vital that your Google My Business listing is correct, complete and fully optimsed. You will need to set some time aside to do it properly, but it’s certainly worth it.

  1. You’re on the Map! As it’s a Google tool, your business listing will pin-point your location on Google Maps, so customers will be able to see precisely where you are located. On the flip side, you can also hide this information if your business address isn’t customer facing i.e. you’re not a shop/restaurant etc.

  1. You’re in control. It is YOUR business listing, so you are free to update it whenever you need to. Changing your opening hours for Christmas? Update it on your listing. Want to promote an offer? Include it in your listing which, by the way, can also include photos. Just so long as you keep the information useful, relevant and most importantly, up to date.

  1. All the DATA! Within your Google My Business account you will have access to the Insights tab, where you can view analytics on visibility (number of views to your profile, photos and posts) engagement (likes and comments on your listing) and audience (demographics of who has been viewing and clicking through – invaluable insights about your customer base. 

You can also view more in-depth statistics on traffic and audience to your business website in the Analytics tab.

  1. Engagement with your customers. As well as providing analytics on your customer base, Google My Business also allows your customers to leave reviews on your listing, which you then have the ability to respond to. This function can be daunting as every business dreads a bad review, but as long as the response is professional, it won’t be a problem. Actively encouraging good reviews from your happy customers will heavily influence your future customers in their buying decisions.

In short, if you want to increase your chances of customers finding your business on Google search, you absolutely must have a Google My Business listing. It’s an easy to use, powerful marketing opportunity, that allows small businesses to generate targeted website traffic and build a loyal, local customer base. And did we say it’s free? 

At Freelance Marketer, we can help you set up your profile and listing as part of our Digital Marketing packages. Get in touch to find out more.

AUTHOR

Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don't hesitate to get in touch or feel free to comment any questions on my blog and I will get back to you with the best answers I can give.