Content Marketing

Brainstorming Content for Social Media

Brainstorming Social Media Content Idea's

Having a readily available list of content ideas to post will help you when you go to create your actual content and help ensure you are not being too repetitive.

Promotional posts

Firstly you will be promoting your business, service and products so it will help to

  1. Create a list of all products and services
  2. Create a list of the benefits of these products and services
  3. List ways in which these products and services are used

This is particularly useful for B2B and service-oriented businesses where it’s often hard to think of interesting ways to promote and some with boring subjects or products, this will help you to generate ideas that will give your posts more meaning and make them more effective and relatable to your target audience.

For example, in the B2B Cleaning consumables industry, you will have a list of cleaning products you are selling but it’s important to bear in mind what you are actually selling is the benefits of the cleaning product, which are hygiene, cleanliness and essentially clean spaces, while ways in which the products are used could be i.e. cleaning toilets, limescale from bathrooms, taps, drains etc. This is useful for brainstorming ways to create different product posts but also importantly, in B2B, would be where these products are used i.e. care homes, offices, workshops etc. See how considering these will help with tailoring your product posts to your target customer? They will be more likely to get their attention as the posts will be more specific to them and more interesting.

Another example in the service industry would be; You’re an electrician, the services you sell are electrical work on fuse boards, lighting, wiring, sockets etc. but what is really selling is peace of mind, light, security, electricity, warmth, comfort and so on. See how these could be marketed using the benefits of your services that clients could relate to, rather than an abstract image of a fuse box or a man working with some wires. Then if you think further into how these services are used, think about all the appliances in a kitchen that make people’s daily life function, an electric heater on a cold day, someone reading a book by a desk lamp… you start to get more of an idea of all the different ways you can promote your services that will appeal to your typical client.

Value Posts

Value posts as discussed are posts that are of interest or use to your typical or ideal client. It’s important to understand who your typical or ideal customer is, the type of voice they respond to and the sort of content or news that they are interested in or affects them.

Value content could be very different depending on your industry but would typically include:

  • Interesting or informative news or blog articles curated from influential or recognised sources in your industry and/or your own written content.
  • Educational content like ‘How to’ instructional articles or videos. Ideas or tips on using your products or relating to your services.
  • Entertaining, fun or inspirational content.

Competitions, games or giveaways; while they can be promotional they could also be considered value content if it is the sort of thing that would be of interest to your client. These can be brilliant for getting your customers involved with your brand and to interact with you. Depending on your business they can be a great source of user-generated content, like getting your customers to share pictures of your products in use or getting them to comment on and share your content.  

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Authors

Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we will get back to you with the best answers we can give.

Thanks

Toni and Sian

Brainstorming Content Ideas for Social Media

Brainstorming Content For Social Media

Having a readily available list of content to be created will help you when you go to create your actual content and help ensure you are not being too repetitive.


Promotional posts

Firstly you will be promoting your business, service and products so it will help to

Create a list of all products and services

Create a list of the benefits of these products and services

List ways in which these products and services are used

This is particularly useful for B2B and service-oriented businesses where it’s often hard to think of interesting ways to promote and some with boring subjects or products, this will help you to generate ideas that will  give your posts more meaning and make them more effective and relatable to your target audience.

 

For example in the B2B Cleaning consumables industry you will have a list of cleaning products you are selling but it’s important to bear in mind what you are actually selling is the benefits of the cleaning product, which are hygiene, cleanliness and essentially clean spaces, while ways in which the products are used could be i.e. cleaning toilets, limescale from bathrooms, taps, drains etc. This is useful for brainstorming ways to create different product posts but also importantly, in B2B, would be where these products are used i.e. care homes, offices, workshops etc. See how considering these will help with tailoring your product posts to your target customer? They will be more likely to get their attention as the posts will be more specific to them and more interesting.

Another example in the service industry would be; You’re an electrician, the services you sell are electrical work on fuse boards, lighting, wiring, sockets etc. but what are really selling is peace of mind, light, security, electricity, warmth, comfort and so on. See how these could be marketed using the benefits of your services that clients could relate to, rather than an abstract image of a fuse box or a man working with some wires. Then if you think further into how these services are used, think about all the appliances in a kitchen that make people’s daily life function, an electric heater on a cold day, someone reading a book by a desk lamp… you start to get more of an idea of all the different ways you can promote your services that will appeal to your typical client.

Value Posts

Value posts as discussed are posts that are of interest or use to your typical or ideal client. It’s important to understand who your typical or ideal customer is, the type of voice they respond to and the sort of content or news that they are interested in or affects them.

 

Value content could be very different depending on your industry but would typically include:

Interesting or informative news or blog articles curated from influential or recognised sources in your industry and/or your own written content.

Educational content like ‘How to’ instructional articles or videos. Ideas or tips on using your products or relating to your services.

Entertaining, fun or inspirational content.

 

Competitions, games or giveaways; while they can be promotional they could also be considered value content if it is the sort of thing that would be of interest to your client. These can be brilliant for getting your customers involved with your brand and to interact with you. Depending on your business they can be a great source of user generated content, like getting your customers to share pictures of your products in use or getting them to comment on and share your content. 

 

Authors

Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we will get back to you with the best answers we can give.

Thanks

Toni and Sian

Week 7: Website Essentials

Week 7: Website Essentials Authors Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively

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How To Write Effective Blogs For Your Business

Writing effective blogs for your business website

While we all know we need to be blogging regularly on our websites to help drive traffic, not everyone is a natural Hemingway. So where do you start? (What to do in the middle, and importantly, how do you end?)

The Plan

Well, once you know and understand your target audience you are off to a good start. Choosing the right topics that interest and serve your typical client is key to its success. Step one in any blog writing endeavour should be to plan your content. Plan your content around what your clients are going to be looking for, what do they want or need to know?

Think about it…
Once you have a plan and are ready to start writing take a few minutes to really think about your article, brainstorm what you think it should talk about, angles, subheadings, points to note etc. Do you have a unique point or perspective to give? This is especially important when writing on subjects where there is already a lot of similar information out there.

Working title

Okay, once you have a topic and your basic ideas down pick a working title to guide you. This is not too important at this stage as while the title of your blog is important, you will have plenty of time to be tweaking it to intriguing perfection later on. 

Research

So unless you are super clued up and know everything there is to know about your subject you will need to do some research around the topic. As with anything on the internet be careful to check your sources, where is this information coming from, is it credible? Things to look out for are, recent news on the subject, most up to date findings/research, relevant facts, quotes, and points to include that add to the strength or relevance of your article. 

When doing this information gathering be sure to note your sources where necessary. 

Structure

Now is the time to think about the structure of your post. What type of article is it?
Is there a particular structure you feel would work for it? 
Is it more of a news or informational piece? 
Could it be broken down into a list post?

So assuming it’s not a list post but needs some structure, you need to think about the topic and points to cover to help guide the structure of the article. 

Your post is in its basic form is going to include an introduction, the main body which will be broken down into paragraphs or subheadings based on the points you’ve identified you want to cover, and a conclusion. Many blogs do not have a conclusion in the traditional sense but it is an important step when you are blogging for business so worth a bit of attention. 

Introduction

Firstly the introduction, apart from your heading this is the single most important piece as it will dictate whether people will continue to read the rest of the article. It needs to serve two purposes, firstly to outline what the article is about and secondly to capture the reader’s interest. 

This can be daunting to many but my advice is just to start writing, get it down you can edit and amend later but the important bit is just to get writing. Introduce your topic. 

Body

Then the main body of the post will serve to elaborate and add the meat to the bones of the points you want to cover. Adding subheadings where appropriate to the content is good as it breaks the content down into manageable chunks and can easier to read. 

Conclusion

Now, as mentioned, the conclusion is a really important part, many blog writers don’t give it the attention it deserves and many blogs simply end at the end of the main content but the end of your blog is the ideal opportunity to get your audience to take the next steps you want them to take. A good ending can encourage your reader to:

  • Share your post
  • Subscribe to your blog
  • Comment on your post, giving you the opportunity to interact
  • Read more content on your site
  • Convert to a lead

So don’t lose your opportunity!
A typical, but satisfying, ending could be simply referencing your introduction and reframing it alluding to why they read the article in the first place. 
Alternatively, you could summarise your article reminding the audience of the key points and takeaways. A cliffhanger is a great way to end if you are trying to encourage sign up to your blog posts. A good cliffhanger leaves your audience wanting more or leaves them with a lingering related thought or idea perhaps even alluding to a future post. Another way to sign off your article is involving your audience, asking them for their thoughts or input.

Now the traditional school of thought in marketing circles is to end with a call to action. However, I would give a word of caution here. A call to action is not an ending in itself, it’s used to prompt your audience to the action you want them to take and will be much more effective if you lead into it with your well thought out conclusion. 

So here is my conclusion…
Having read the rest of this article you will have gained some good insights on what is needed to write an effective blog article but now, I would like to use this opportunity to find out more about my article. What do you think? Was it informative, did you like the structure, content and what do you think of the ending? Do you have any tips or ideas to contribute?

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Authors

Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we will get back to you with the best answers we can give.

Thanks

Toni and Sian

How And Why Blogs Work For Business

HOW AND WHY BLOGS WORK FOR BUSINESS

Okay, lets get this one out of the way. If you are still unsure of whether your business should be running a blog we need to deal with this. Business blogging has become integral to any online marketing strategy. All the benefits of having and maintaining a business blog are exactly what you are trying to gain by being online in the first place, plus many more benefits you may not even have thought of. I have summarised the benefits below into two of the most important reasons for growing your business.

1. New customers
In order to get new customers you need to be visible and attract people to you, hence the onset of traditional marketing practices. Not too long ago, although it feels like centuries, that was done through the means of putting up posters, handing out fliers, placing an advert in the paper etc. wherever your potential customers were that’s where you needed to position yourself. Today, that is online.

That fact seems to have been accepted, hence the reason you have a website.
Now sure, I’m in the business of freelance blog writing so of course I will be bias, but the fact is that blogging is absolutely one of the most effective channels for attracting your clients to your website.

Having a blog on your business website undoubtedly increases traffic to your website. One of the best analogies I’ve seen has to be from Jayson DeMers writing for Forbes online, in which he explains how having a blog is like fishing with multiple hooks in the water. Simply put, the more hooks you have in the water the more likely you are to catch a fish. In the same way every blog post you publish becomes indexed by search engines like Google giving you more opportunity to be found and increasing traffic to your website.

Blog writing also has other valuable SEO benefits including increasing inbound links to your website. If you write a good well written and informative blog eventually people will link to it, which is something Google rates very highly in choosing where your site will rank in the searches, hence generating even more traffic.

Having a regularly updated blog on your website is an organic way of naturally increasing the amount of keywords in your content, specifically long tail keywords that you are more likely to be found for further improving your page ranking in search engines.

2. Brand awareness
Having a blog on your website has another very important function as a key communication tool, invaluable in building a respected brand.
Blogging offers the opportunity to inform and educate your audience positioning yourself as a professional in your field, industry expert or even a thought leader. It offers you the opportunity to speak to the world, convey your brand voice and personality and show what makes you different. A powerful branding tool if ever there was one.

Having this scope to communicate with your audience also carries the opportunity to answer commonly asked questions about your business, service or products. These can then be catalogued acting as a useful customer service tool and can be referred to and used by your sales team minimising business time spent answering questions and explaining benefits or features. 

So there you have it, the two most important reasons your business should be writing and maintaining a business blog. Having worked in marketing for years and as a business owner myself, while I know the benefits of writing a professional and informative blog, it can be very time consuming and finding the time has always been difficult. If you need help building and maintaining a professional, targeted blog, get in touch and see what having your own personal blog writer for your business could do.

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Authors

Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we will get back to you with the best answers we can give.

Thanks

Toni and Sian

Resources For Creating Great Social Media Content

Resources for Creating Great Social Media Content

There are plenty of resources available to help find content and inspiration for your social posts. Take a look at these ideas to help you achieve social media success for your business.

  • Center to all marketing is graphics and design, you don’t need to employ professional designers but good quality graphics for use on your website and social media are important but luckily because of this, the tools available to help you with this are improving and getting easier to use. If you are a small business trying to do the best for your own marketing we recommend using a program called Canva. It is super easy to use and has all the preset sizes and templates for social media, email and print ready to go. It will save you a huge amount of time and money when you need to create quick high quality graphics. There is a free version which is very good but Canva Pro costs £10.99 per month and allows you to easily resize your designs, upload custom fonts, set color palettes for your brand and save templates for you and your team.

  • Industry forums allow you to see and participate in conversations of relevant subjects and find out what is trending and being talked about in your industry.
  • Trade Publications
  • Social media conversations – use # searches on Twitter, Facebook searches and Linkedin searches to find out what people are responding to. Another useful tip is to check for keywords on Google trends to make sure you are searching the right words and phrases.
  • Google Alerts is a great tool for monitoring the web for new content and keeping informed of news related to your industry or products.
  • Buzzsumo is another fantastic tool for finding out what works and what’s popular with your audience as it searches the web for content and sorts them by the amount of social shares they have had.

Keeping a file or folder for ideas and inspiration for posts and content is also invaluable, giving you a constant pool to source from when you need a bit of help. There are plenty of really useful tools out there for collecting and sorting ideas. PinterestTrello or Microsoft’s Onenote are all great applications for this and worth taking a look at to see what works for you and your business.  

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Authors

Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we will get back to you with the best answers we can give.

Thanks

Toni and Sian

Business Content Creation For Social Media Success

Business Content Creation For Social Media Success

Social media has long become accepted as an essential part of a business’ digital marketing strategy. Five or so years ago we may have had a conversation about if it was necessary however although today most people and businesses seem to have accepted it is, understanding exactly how and why it benefits your business can still be a little elusive to some.

Social media has become a significant part of the way businesses market themselves in the 21st century. Marketing your business effectively today means getting found and becoming recognised not only in your local physical area, but also having an impact on a wider digital audience.

Being successful and achieving this requires many new skills that people in business did not necessarily need a generation ago.

Cue content marketing: One of the biggest buzzwords you will hear floating about the marketing world today is content marketing. The reason content marketing and hence content creation is so important to your business is that it plays a very important part in getting your website and brand found (SEO benefits) and building and connecting with your clients. Consumers and customers today are no longer simply that, they have become audiences paying attention to whatever or whoever is able to put on the best show.

The ability to create good content to get and hold your audience’s attention matters. However we are not all born performers, conversationalists and entertainers. At the end of the day you are simply a business trying to promote your product and your brand to those who would be interested in purchasing it. The thing is, in order to do that successfully today you will be competing for that attention in a different world that prizes information, value and engagement.

Creating useful, engaging and interesting content is today the best way to get your business found and grow your customer base and loyalty.

I have compiled a series of blogs to help you navigate successful content creation for your social media and online marketing strategy.

Blogs in this series include:

Creating a social media strategy

Planning your social media content with a free social media content planner

Brainstorming content for social media

Resources for creating great social media content

I hope you find these useful in helping your with your social media and content creation. If you have any feedback or questions please don’t hesitate to get in touch and if you would like to know more about how I could help you simply give me a call on 07809622083.

 
 

Authors

Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we will get back to you with the best answers we can give.

Thanks

Toni and Sian

Marketing For Preschools

MARKETING FOR PRESCHOOLS AND DAY NURSERIES

We have worked with preschools and nursery schools extensively and know first hand the problems they face when trying to market themselves online. It’s not typically the area of expertise of many brilliant preschool and nursery owners and managers.
We love working with preschools and have developed a very successful, simple and effective marketing plan that will not only fill your open places but also help you maintain full occupancy on an ongoing basis. We realise you may not be ready to employ a specialist just yet, so we want to help by sharing our top tips and advice based on the strategy we are currently using with our current nursery clients. 

The old fashioned way…

Traditionally, marketing used to be a lot simpler. You could place an ad in the local paper or print out some flyers or posters, then drop them off at your local community centre, doctor’s surgery, libraries etc. Many still employ and rely on these methods to raise awareness of their preschools, and they do still work to some degree so certainly have a place in local marketing. However, if you are not at capacity and could be attracting more families, and filling more places, the opportunities in digital marketing should not be neglected, as the return on investment of digital marketing in your industry is very high.

Identifying your target audience
As with marketing in any industry, the key to success is identifying your target audience, and with nursery schools, it’s actually very easy! We already know who the audience is, where they are, and what they are interested in! But with all the new technology and marketing noise, how do you reach out to them successfully today?
Fortunately, we have a lot of experience working with preschools over the years and can share some of our knowledge on the basics of online marketing for preschools.

Here are a few top tips to help you to maximise your marketing efforts. 
Firstly, there’s a lot of marketing noise out there but the most important digital marketing assets you have available to you are

  1. Your website
  2. Social media 

Your Website
Your website is the window to your school. When people are looking for something today they go online. Parents do research! Many parents will decide whether to visit or not, within about a minute of looking at your website. If it looks outdated or poorly managed, that can be very off-putting and more importantly, costing you places at your school. 

Fact: A good website does not have to cost you the world, and updating it and maintaining it can be simpler than you think. Having a useful, up to date, informative and friendly website about your preschool, however, is imperative today. 

  • Note the term ‘useful’ above – use your website as another (public) communication tool. Show pictures of you’re classes, your activities, your artwork and your children* 
  • Keeping it regularly updated with content and information for your parents helps keep them engaged and serves as a useful resource keeping them coming back to your website, something which Google likes very much (we want Google to like your website so it promotes it higher up the search results)
  • You have content ready-made all around you. This does not need to be a massive task but updating your website with nursery events and key dates, photo gallery, notice board, timetables, menus etc is all useful stuff for parents, and will be of interest to prospective new parents too.
  • Take Photos regularly (every term if you can) Go around with a decent camera if you have one, add a red (or any colour, neon ones work well) sticker to the front and back of every child not allowed to be photographed. Then have fun watching and snapping away at the rest of the children, playing and interacting naturally with their classmates and teachers. Get indoor activities and outdoor play in good lighting and they will look great for any content you create for a good term.

Social Media

Ok, so most of us know what social media is, and have been on it or use it regularly, but using it for your business can seem daunting. Where do you start? 

Facebook. At the very least you need to have a Facebook page for your Nursery. If you do nothing else socially, but do this well, you will benefit hugely. Why?

Why Social? 
That’s where your customers are, where they hang out, socialise and research. It’s also simply another platform to put yourself out there on. If people are searching online for preschools, social media is online, it serves as another (free) place to be found.

Why Facebook?
It is the worlds (and the UK’s) biggest social network. It’s business pages make their way into Google search results too and it is linked to Instagram for promotional and marketing purposes. 

Instagram
Instagram would be the second social channel we would recommend. Instagram is very popular amongst your key demographic/target audience and it’s a platform built for sharing photos! Who loves to share photos? New mummies, expecting mummies, doting daddies, aunties, uncles etc. Also, it’s just a great place to showcase your gorgeous, colourful nursery photos. New Instagram profiles can be designed with a theme, colourway or pattern to make them more interesting and stand out.

*Getting photographic permissions and keeping that list in each class so that anyone who is authorised to take pictures has that to hand, is simple to implement. 

We have worked closely with preschools for many years now and have a tried and tested methodology that works. We cover all digital and online marketing including web development, social media and pay per click promotion. Our preschool marketing package starts from £600/month and has an incredible return on investment.

If you could do with some help online and marketing your nursery school to full capacity, please get in touch – we would love to hear from you. 

“Toni has made a massive difference to our online success. We have increased traffic, mobile and web presence have better metrics and we now have a Facebook page, Instagram and regular blogs read by staff and parents. It’s really helped drive profitability. We are not Tech-savvy so this has really helped. Toni works independently and she is professional and friendly to deal with.” – David Gleasure, Little People Nurseries Owner.

Email me to find out more about our Preschool Marketing Packages.

AUTHOR

Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don't hesitate to get in touch or feel free to comment any questions on my blog and I will get back to you with the best answers I can give.