Blog Writing

Brainstorming Content Ideas for Social Media

Brainstorming Content For Social Media

Having a readily available list of content to be created will help you when you go to create your actual content and help ensure you are not being too repetitive.


Promotional posts

Firstly you will be promoting your business, service and products so it will help to

Create a list of all products and services

Create a list of the benefits of these products and services

List ways in which these products and services are used

This is particularly useful for B2B and service-oriented businesses where it’s often hard to think of interesting ways to promote and some with boring subjects or products, this will help you to generate ideas that will  give your posts more meaning and make them more effective and relatable to your target audience.

 

For example in the B2B Cleaning consumables industry you will have a list of cleaning products you are selling but it’s important to bear in mind what you are actually selling is the benefits of the cleaning product, which are hygiene, cleanliness and essentially clean spaces, while ways in which the products are used could be i.e. cleaning toilets, limescale from bathrooms, taps, drains etc. This is useful for brainstorming ways to create different product posts but also importantly, in B2B, would be where these products are used i.e. care homes, offices, workshops etc. See how considering these will help with tailoring your product posts to your target customer? They will be more likely to get their attention as the posts will be more specific to them and more interesting.

Another example in the service industry would be; You’re an electrician, the services you sell are electrical work on fuse boards, lighting, wiring, sockets etc. but what are really selling is peace of mind, light, security, electricity, warmth, comfort and so on. See how these could be marketed using the benefits of your services that clients could relate to, rather than an abstract image of a fuse box or a man working with some wires. Then if you think further into how these services are used, think about all the appliances in a kitchen that make people’s daily life function, an electric heater on a cold day, someone reading a book by a desk lamp… you start to get more of an idea of all the different ways you can promote your services that will appeal to your typical client.

Value Posts

Value posts as discussed are posts that are of interest or use to your typical or ideal client. It’s important to understand who your typical or ideal customer is, the type of voice they respond to and the sort of content or news that they are interested in or affects them.

 

Value content could be very different depending on your industry but would typically include:

Interesting or informative news or blog articles curated from influential or recognised sources in your industry and/or your own written content.

Educational content like ‘How to’ instructional articles or videos. Ideas or tips on using your products or relating to your services.

Entertaining, fun or inspirational content.

 

Competitions, games or giveaways; while they can be promotional they could also be considered value content if it is the sort of thing that would be of interest to your client. These can be brilliant for getting your customers involved with your brand and to interact with you. Depending on your business they can be a great source of user generated content, like getting your customers to share pictures of your products in use or getting them to comment on and share your content. 

 

Authors

Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we will get back to you with the best answers we can give.

Thanks

Toni and Sian

Week 7: Website Essentials

Week 7: Website Essentials Authors Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively

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How To Write Effective Blogs For Your Business

Writing effective blogs for your business website

While we all know we need to be blogging regularly on our websites to help drive traffic, not everyone is a natural Hemingway. So where do you start? (What to do in the middle, and importantly, how do you end?)

The Plan

Well, once you know and understand your target audience you are off to a good start. Choosing the right topics that interest and serve your typical client is key to its success. Step one in any blog writing endeavour should be to plan your content. Plan your content around what your clients are going to be looking for, what do they want or need to know?

Think about it…
Once you have a plan and are ready to start writing take a few minutes to really think about your article, brainstorm what you think it should talk about, angles, subheadings, points to note etc. Do you have a unique point or perspective to give? This is especially important when writing on subjects where there is already a lot of similar information out there.

Working title

Okay, once you have a topic and your basic ideas down pick a working title to guide you. This is not too important at this stage as while the title of your blog is important, you will have plenty of time to be tweaking it to intriguing perfection later on. 

Research

So unless you are super clued up and know everything there is to know about your subject you will need to do some research around the topic. As with anything on the internet be careful to check your sources, where is this information coming from, is it credible? Things to look out for are, recent news on the subject, most up to date findings/research, relevant facts, quotes, and points to include that add to the strength or relevance of your article. 

When doing this information gathering be sure to note your sources where necessary. 

Structure

Now is the time to think about the structure of your post. What type of article is it?
Is there a particular structure you feel would work for it? 
Is it more of a news or informational piece? 
Could it be broken down into a list post?

So assuming it’s not a list post but needs some structure, you need to think about the topic and points to cover to help guide the structure of the article. 

Your post is in its basic form is going to include an introduction, the main body which will be broken down into paragraphs or subheadings based on the points you’ve identified you want to cover, and a conclusion. Many blogs do not have a conclusion in the traditional sense but it is an important step when you are blogging for business so worth a bit of attention. 

Introduction

Firstly the introduction, apart from your heading this is the single most important piece as it will dictate whether people will continue to read the rest of the article. It needs to serve two purposes, firstly to outline what the article is about and secondly to capture the reader’s interest. 

This can be daunting to many but my advice is just to start writing, get it down you can edit and amend later but the important bit is just to get writing. Introduce your topic. 

Body

Then the main body of the post will serve to elaborate and add the meat to the bones of the points you want to cover. Adding subheadings where appropriate to the content is good as it breaks the content down into manageable chunks and can easier to read. 

Conclusion

Now, as mentioned, the conclusion is a really important part, many blog writers don’t give it the attention it deserves and many blogs simply end at the end of the main content but the end of your blog is the ideal opportunity to get your audience to take the next steps you want them to take. A good ending can encourage your reader to:

  • Share your post
  • Subscribe to your blog
  • Comment on your post, giving you the opportunity to interact
  • Read more content on your site
  • Convert to a lead

So don’t lose your opportunity!
A typical, but satisfying, ending could be simply referencing your introduction and reframing it alluding to why they read the article in the first place. 
Alternatively, you could summarise your article reminding the audience of the key points and takeaways. A cliffhanger is a great way to end if you are trying to encourage sign up to your blog posts. A good cliffhanger leaves your audience wanting more or leaves them with a lingering related thought or idea perhaps even alluding to a future post. Another way to sign off your article is involving your audience, asking them for their thoughts or input.

Now the traditional school of thought in marketing circles is to end with a call to action. However, I would give a word of caution here. A call to action is not an ending in itself, it’s used to prompt your audience to the action you want them to take and will be much more effective if you lead into it with your well thought out conclusion. 

So here is my conclusion…
Having read the rest of this article you will have gained some good insights on what is needed to write an effective blog article but now, I would like to use this opportunity to find out more about my article. What do you think? Was it informative, did you like the structure, content and what do you think of the ending? Do you have any tips or ideas to contribute?

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Authors

Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we will get back to you with the best answers we can give.

Thanks

Toni and Sian

How And Why Blogs Work For Business

How And Why Blogs Work For Business

Okay, lets get this one out of the way. If you are still unsure of whether your business should be running a blog we need to deal with this. Business blogging has become integral to any online marketing strategy. All the benefits of having and maintaining a business blog are exactly what you are trying to gain by being online in the first place, plus many more benefits you may not even have thought of. I have summarised the benefits below into two of the most important reasons for growing your business.

 

  1. New customers

In order to get new customers, you need to be visible and attract people to you, hence the onset of traditional marketing practices. Not too long ago, although it feels like centuries, that was done through the means of putting up posters, handing out fliers, placing an advert in the paper etc. wherever your potential customers were that’s where you needed to position yourself. Today, that is online.

That fact seems to have been accepted, hence the reason you have a website.

Now sure, I’m in the business of freelance blog writing so of course I will be biased, but the fact is that blogging is absolutely one of the most effective channels for attracting your clients to your website.

Having a blog on your business website undoubtedly increases traffic to your website. One of the best analogies I’ve seen has to be from Jayson DeMers writing for Forbes online, in which he explains how having a blog is like fishing with multiple hooks in the water. Simply put, the more hooks you have in the water the more likely you are to catch a fish. In the same way every blog post you publish becomes indexed by search engines like Google giving you more opportunity to be found and increasing traffic to your website.

Blog writing also has other valuable SEO benefits including increasing inbound links to your website. If you write a good well written and informative blog eventually people will link to it, which is something.

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Authors

Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we will get back to you with the best answers we can give.

Thanks

Toni and Sian

How And Why Blogs Work For Business

HOW AND WHY BLOGS WORK FOR BUSINESS

Okay, lets get this one out of the way. If you are still unsure of whether your business should be running a blog we need to deal with this. Business blogging has become integral to any online marketing strategy. All the benefits of having and maintaining a business blog are exactly what you are trying to gain by being online in the first place, plus many more benefits you may not even have thought of. I have summarised the benefits below into two of the most important reasons for growing your business.

1. New customers
In order to get new customers you need to be visible and attract people to you, hence the onset of traditional marketing practices. Not too long ago, although it feels like centuries, that was done through the means of putting up posters, handing out fliers, placing an advert in the paper etc. wherever your potential customers were that’s where you needed to position yourself. Today, that is online.

That fact seems to have been accepted, hence the reason you have a website.
Now sure, I’m in the business of freelance blog writing so of course I will be bias, but the fact is that blogging is absolutely one of the most effective channels for attracting your clients to your website.

Having a blog on your business website undoubtedly increases traffic to your website. One of the best analogies I’ve seen has to be from Jayson DeMers writing for Forbes online, in which he explains how having a blog is like fishing with multiple hooks in the water. Simply put, the more hooks you have in the water the more likely you are to catch a fish. In the same way every blog post you publish becomes indexed by search engines like Google giving you more opportunity to be found and increasing traffic to your website.

Blog writing also has other valuable SEO benefits including increasing inbound links to your website. If you write a good well written and informative blog eventually people will link to it, which is something Google rates very highly in choosing where your site will rank in the searches, hence generating even more traffic.

Having a regularly updated blog on your website is an organic way of naturally increasing the amount of keywords in your content, specifically long tail keywords that you are more likely to be found for further improving your page ranking in search engines.

2. Brand awareness
Having a blog on your website has another very important function as a key communication tool, invaluable in building a respected brand.
Blogging offers the opportunity to inform and educate your audience positioning yourself as a professional in your field, industry expert or even a thought leader. It offers you the opportunity to speak to the world, convey your brand voice and personality and show what makes you different. A powerful branding tool if ever there was one.

Having this scope to communicate with your audience also carries the opportunity to answer commonly asked questions about your business, service or products. These can then be catalogued acting as a useful customer service tool and can be referred to and used by your sales team minimising business time spent answering questions and explaining benefits or features. 

So there you have it, the two most important reasons your business should be writing and maintaining a business blog. Having worked in marketing for years and as a business owner myself, while I know the benefits of writing a professional and informative blog, it can be very time consuming and finding the time has always been difficult. If you need help building and maintaining a professional, targeted blog, get in touch and see what having your own personal blog writer for your business could do.

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Authors

Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we will get back to you with the best answers we can give.

Thanks

Toni and Sian