Our Marketing Two Cents' Worth



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Week 7: Website Essentials

Week 7: Website Essentials Authors Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we

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Week 5: Creating A Small Business Marketing Plan

Week 5: Creating a small business marketing plan Ok, so by now you have hopefully identified and understand your target audience and ideal customer, as well as worked on your product development and USP’s. So now you need to get it out there.  Unfortunately, it is not a ‘build it and they will come’ situation. That is why we

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Week 4: How – How Do I Find And Reach My Target Customers?

Week 4: How – How Do I Find And Reach My Target Customers? So in week one and two, we covered the ‘Who’ and ‘What’ of your business marketing planning and then the all-important ‘Why’ in week 3 to keep you focused. In week four we will be looking at the ‘How’ of your marketing: How do you find and reach your target customers?

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WEEK 3: Why Are You Doing This – What are your goals?

WEEK 3: WHY ARE YOU DOING THIS – WHAT ARE YOUR GOALS? So in week one and two, we covered the ‘Who’ and ‘What’ of your business marketing planning.  In week three I want to just briefly touch on the ‘Why’s?’ There are multiple levels of ‘Why’ we should be asking ourselves on a regular basis, but let’s start with the BIG ‘Why?’  Why

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Week 2: What Is Your Product?

Week 2: What Is Your Product? What? So in week one we mentioned that ‘Who’ and ‘What’ go hand in hand. There has to be a ‘What’ (a product or service) for there to be a ‘Who’ Who are you serving? Who needs what you offer? This week we look at the ‘what you offer’ and importantly relate it back

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Authors

Welcome to our blog. The purpose of this blog is to help people to market their own businesses more effectively by sharing our knowledge, experience and useful tools. If you need any further advice don’t hesitate to get in touch or feel free to comment with any questions on the blog posts and we will get back to you with the best answers we can give.

Toni and Sian

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